Many fake websites are set up by scammers to attempt to use your trust in the real company or site in order to steal your personal details, or to cause you to download viruses onto your computer. These fake sites can be made to look incredibly convincing, and it may be difficult to spot any differences between them and the real thing.
Other fake sites are setup entirely independently and are not designed to masquerade as another site. These are often set up as online resellers, offering great deals on any variety of products. These sites rely on people’s tendency to bargain hunt in order to steal banking information in exchange for no goods whatsoever. Typical examples of this type of fake site include sites selling tickets for events and festivals.
Thankfully, there are a number of ways to spot and protect yourself against fake websites.
Update your software
Your internet browser can provide you with great security functions. These can help spot sites masquerading as trusted sites quickly and easily, and can even tell you before you arrive that the site is a fake. For more information read our "Secure Browsing guide".
Check the signs
Although you cannot absolutely guarantee that a site is safe, there are some signs on screen to look out for. Before entering any banking information, ensure that your browser is showing the padlock symbol (in the lower toolbar, toward the bottom of the screen) and that the address starts with the secure internet protocol https://. Without these clearly visible siggns, there is no guarantee of security or encryption of your data. Any major online retailer will have these security measures as standard.
Research
If you have not used a particular website before, check its credentials. Search for alternative contact details such as address or phone details – if in doubt, call them first. Look on forums and blogs for reviews and advice from previous users of the site. Until you are confident that the site is genuine, do not give up any personal details.
Trust your instincts
If a deal seems too good to be true, it may well be that it is. If you ever feel that a site is not legitimate, do not enter any personal information, and leave immediately.
If you are visiting a site that you regularly visit and it seems different, be sure to take some time to check that it is the real site. Websites do often change, but if you are asked for a different set of information than you are used to, and you have not been warned of site changes on your previous visits, it may be that you are on a fake site.
These precautions should help you with spotting fake sites. If you are making online purchases from a site that you have not used before, it may be worth using a credit card instead of a debit card. Many credit cards offer buyer protection and can offer refunds if you are caught out by fake sites.
Further information on how to spot fake sites
Visit http://www.getsafeonline.org for advice on avoiding criminal websites.
To find out more about protection from fake shopping sites and counterfeit goods visit: https://www.brand-i.org
Think you can spot a scam? Take our ThreatTest to find out.