Jargon Buster
Jargon Buster
A gigabyte is 1,024 megabytes and precedes the terabyte unit of measurement. Computer drive sizes are typically measured in gigabytes, such as 250GB drive (translating as “250 gigs of disk space).
These are adverts placed down the right hand side of Google’s search results page that appear when someone has searched on a relevant keyword that matches your advert.
It is a very effective and accurate way of targeting your audience, as you can base your advert on keywords, so your advert only appears when relevant to the searcher. It can also be used to target specific geographical locations and can be used for very local campaigns.
The adverts can be constantly adjusted until you are happy that the keywords are entirely relevant and you are getting accurate results.
You only pay for the adverts when the searcher clicks on your advert. This is called pay-per-click.
For an example of an organisation using Google AdWords, go to Crumbcollection
For more information about pay-per-click, go to pay-per-click
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