The royal wedding tops a list of new searches for 2011 according to Google’s annual ‘zeitgeist’ that gives an insight into the type of information that we have been looking for on the web this year. 

This latest survey shows how important search has become in helping us find our way around the web. This means it is important for a business to consider search engine optimisation as part of their web site strategy to make sure customers can find them online.

Many elements contribute to improving a website ranking in search engines. Some basic steps when thinking about SEO for your website might include:

• Focusing on a set of keywords that relate to your website that you would expect people to search with to find your site
• Incorporating your chosen keywords within your webpage content 
• Making sure your domain name includes your keywords or what your website is about.
• Trying to include keywords in page titles as these appear in search results 
• Creating a sitemap to help search engines to find the links on your site

SEO is a huge topic and there are many other techniques you can use to improve where your site appears. There is a lot more information in our online guide.